Adj. Professor | German University of Health and Sports
Dr. Katharina Schöttl is working at the German University of Health and Sports and head of the department of digital marketing at the International Football Institute, which is part of the same university network. Before her doctorate at the department of business administration at the Catholic University of Eichstätt-Ingolstadt, she graduated with a Master degree in sports management. Her current research, consulting and teaching topics focus on digitalization in sports.